TO BUY OR NOT TO BUY, THAT IS THE QUESTION?

Decisions play a pivotal role in our life. Be it consciously or sub-consciously we make a choice with every passing minute. But do we ever stop to question why we do what we do? What goes through our mind when we select a product over a competing product? How do we order our preferences? What…

Neuroscience & Its Evolving Role In Market Research

Neuroscience has a key role to play in the Market research domain. There are a variety of techniques which have been shown to be be effective in multiple industries. However there has also been a skeptical approach to using it on a wide scale basis as traditional market research methods & their efficiency is tried,…

Why is India not leading the world market yet?

We all are aware about the economic potential of India, a country that immense, overpopulated and ‘poor’ are highlighted as its skills? But is it that way? Well, true is that the +1.2 Billion citizens are there (registered) covering an enormous extended area of land that almost copies the size of the European Union. But,…

Application of Consumer Neuroscience to Market Research

This article briefly introduces the reader to an example of Consumer Neuroscience Research conducted using one of the neuroimaging tools – the EEG( electroencephalogram) . It follows the basic structure of applied neurological research to advertising using a widely accepted metric- the FAA statistic.  The study is conducted on the advertisements  in the Hospitality and…