On the 22nd of August we at IRIANS had an exciting time. If you have been following us, you would know that we had our grand launch with the help of the kind folks at Sula. The launch saw a first of its kind live consumption experiment which examined the influence of music on beverage tasting….

Wine-Culture: How consumption and culture interact

Social and cultural norms, expectations and rules effect not only human behaviour but also have an impact on neurological functioning. This is what a lot of psychologists and neuroscientists are dedicating their lives to study. On a similar endeavour, we are exploring how much this is true in the field of wine tasting. While this…