The hare and the tortoise- a twist in the tale

The hare looked thoughtful as he watched the tortoise get the trophy and the medal that could have been his. Now the hare was very clever. He could read faces. He looked at the range of expressions on the tortoise’s face and though he saw guilt flicker on the chelonian’s face. That struck the hare…

IRIANS Wine Tasting Experiment (Neuromarketing)- Pontevedra, Spain.

The 19th of February witnessed a novel experiment in Pontevedra, Spain which was a rendition of the wine tasting experiment conducted last year in Mumbai by IRIANS. El 19 de febrero, hemos sido testigos de un nuevo ensayo en Pontevedra (España) que constituye una reedición del experimento de cata de vinos llevado a efecto el…

I like wine. Do you?

I take this glorious and unique opportunity to talk about the wine tasting which will be organised by IRIANS in Spain on 19th of this month. If you want to miss a unique opportunity to discover Neuromarketing while enjoying the best Spanish and Portuguese wine along with a lovely company of +100 attendes…then don’t come to…

APPLYING NEUROSCIENCE TO INDUSTRIAL ARCHITECTURE

NEUROSCIENCE Meaning: As the term indicates, Neuroscience is the science related to the nervous system. According to Macmillan Publishers Limited (2015), Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. It encompasses the evolution, development, cellular and molecular biology, physiology, anatomy and pharmacology of…

Why is India not leading the world market yet?

We all are aware about the economic potential of India, a country that immense, overpopulated and ‘poor’ are highlighted as its skills? But is it that way? Well, true is that the +1.2 Billion citizens are there (registered) covering an enormous extended area of land that almost copies the size of the European Union. But,…

Set Your Brain Towards HAPPINESS

This fragment belongs to DAY 15 of the book ‘CHOOSE to be HAPPY’ co-authored by Dr. Anjali Bungaleea and Raul Villamarin Rodriguez. Just a few months to go for the release! Stay tuned ” “Any man could, if he were so inclined, be the sculptor of his own brain.” -Santiago Ramón y Cajal If you…

THE IRIANS LAUNCH: A REVIEW

On the 22nd of August we at IRIANS had an exciting time. If you have been following us, you would know that we had our grand launch with the help of the kind folks at Sula. The launch saw a first of its kind live consumption experiment which examined the influence of music on beverage tasting….

7 Ways Your Childhood Affects How You’ll Parent

… and how you can break the cycle. Nothing turns one’s focus toward the future more than having a child. Most parents who look into the eyes of their new baby see whatever lies ahead as a clean slate. Yet attachment research tells us that the biggest predictor of how we will perform as parents is how much…

WHAT MAN WANTS

I constantly get asked ‘what makes man so enthusiastic over women and why do we generally feel attracted to them’. Well, the question is both biological and psychological. Let’s have an introspection from Ryan Anderson’s point of view.

Wine-Culture: How consumption and culture interact

Social and cultural norms, expectations and rules effect not only human behaviour but also have an impact on neurological functioning. This is what a lot of psychologists and neuroscientists are dedicating their lives to study. On a similar endeavour, we are exploring how much this is true in the field of wine tasting. While this…