I like wine. Do you?

I take this glorious and unique opportunity to talk about the wine tasting which will be organised by IRIANS in Spain on 19th of this month. If you want to miss a unique opportunity to discover Neuromarketing while enjoying the best Spanish and Portuguese wine along with a lovely company of +100 attendes…then don’t come to the event and enjoy the photos on our social networks… But, on the other hand, if you want to be part of that fortunate group who will witness the first wine tasting experiment in Neuromarketing in Spain, why to miss it?

I, Raul V. Rodriguez, Co-CEO of IRIANS Pvt. Ltd., invite you to enjoy this delightful opportunity!

Will I see you there?!…

A wine tasting-experiment represents the main commercial variety of the winemaker neuromarkerting sector. The brain reacts to the atmosphere, the decor, the music, the food .. According to these elements, the taste of the wine varies. Exciting, right? Participate and check how our brain ‘tricks’ us while choosing wines.

The event is limited by IRIANS. The Wine tasting experiment will consist of 25 participants along with spectators and media.

The experiment will consist of a tasting of 20 samples of white wine and red wine, 10 samples each (total 500 ml per participant) accompanied by a change in the music every 2 min. With each variation, a sample will be consumed, tasted and then rated in tests in front of the participant with a simple ‘tick’ in the appropriate box. Instructions on the same will be explained prior to the experiment by a recognized professional expert who will show us how to taste wine rightly!

Snacks, soft drinks and wine will be available for guests. Another category of alcoholic beverages will be available at the premises.

 Dress Code: Gala Dinner

Structure of the event:
19th of February of 2015

8:00 – 8: 30 pm – Introduction to IRIANS

8: 30- 9:00 pm – Introduction to Consumer Neuroscience Neuromarketing

9: 00-10: 00 pm – The Experiment

10:00 to 10:30 pm – Conclusion / QA / Press Conference

10:30 pm onwards – Networking


Event will be entirely in Spanish with simultaneous translation!

Hope to see you on the 19th of  February of 2016 in The Seven cooking!

Thank you,



Co-Founder/ Co- CEO

IRIANS- The Neuroscience Institute

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