Why do I like this colour?

The colour preference selection has been examined along the past decades by Psychologist in several ways. Conclusion are not final yet but everything pattern seems to indicate that colour selection depends on our psychological perception of the same colour. Basically, it is defined as a relation between a past thought or present correlation with some fact, action or being. A clear example is blue in its relation with the sky or brown with excrements.

Colour preference plays a vital role for us when doing Neuromarketing research and the influence of those in given results,

Naveed Saleh, 2016- PsychologyToday



Co-Founder/ Co- CEO

IRIANS- The Neuroscience Institute


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