Architecture is a circus of emotions and perceptions. How we react to structures matters the most, over any other technical aspect. Because architecture is a science of perception and perception belongs to the brain, therefore we, architects, play with your emotions. This is something not taught in college/university but fundamental. Light, forms and space determine whether you will love that infrastructure or hate it. That’s the area we explore at IRIANS and the creepy game of emotions & feelings.
I invite you to meet Nate Berg, journalist of Los Angeles who covers architecture as a topic and who authors the following article:
“Three Ways Neuroscience Can Inform and Improve Architecture”. The Journal of the American Institute of Architects, September 29, 2014, Nate Berg.